Whenever I watch Spanish TV, I always ponder about the use of music in the advertising. Spanish viewers are a lot more accepting of 'dubbed' voices than the English - so many adverts contain English actors dubbed into Spanish. But this does not explain why the Spanish advertisements often use songs that are sung in English. The song is a vital part of an advert, and even though the majority of Spaniards speak at least a little English, not many are conscious of the lyrics...
ING Direct
The Dutch bank has been using for some time now a Christian hymn with a twist. The school I went to in the UK was not a 'religious school', but we had to sing hymns in school assembly., so I recognised this song immediately. The original version is called 'He's got the whole world in his hands' - but the ING version clearly sings 'We've got...' Of course, the Spanish audience does not recognise the blasphemy if they don't know the song - but the message is clear - ING is GOD!! at least in their own opinion!
AXA
The latest advert from this insurance company uses the Madcon song 'Begging You' - signifying that should you ever try to make a claim on your health insurance, you'll have to beg for it!
KH-7
Keeping the Madcon theme going (maybe there's a clue in the band-name too!) their latest release is used in an advert for a stain remover called KH-7 (no relation with the spy-satellite from the 1960's). And what's this song called, that it should be deemed fit to advertise this product? Liar!!!!
ING Direct
The Dutch bank has been using for some time now a Christian hymn with a twist. The school I went to in the UK was not a 'religious school', but we had to sing hymns in school assembly., so I recognised this song immediately. The original version is called 'He's got the whole world in his hands' - but the ING version clearly sings 'We've got...' Of course, the Spanish audience does not recognise the blasphemy if they don't know the song - but the message is clear - ING is GOD!! at least in their own opinion!
AXA
The latest advert from this insurance company uses the Madcon song 'Begging You' - signifying that should you ever try to make a claim on your health insurance, you'll have to beg for it!
KH-7
Keeping the Madcon theme going (maybe there's a clue in the band-name too!) their latest release is used in an advert for a stain remover called KH-7 (no relation with the spy-satellite from the 1960's). And what's this song called, that it should be deemed fit to advertise this product? Liar!!!!
1 comments:
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